Selling a Digital Marketing business

Based on hundreds of real buyer-seller conversations we’ve helped happen on Rejigg, ... These are the digital marketing agency topics that change price fast because they show whether results, platform access, and retention will hold up after the handoff.

Get your valuationBack to industries

What's your digital marketing business worth?

Sign up to learn more about selling your business. Free valuation included.

What buyers evaluate, and how to prepare

Can you show clean financials and where profit is actually coming from?
Deal-critical
Financials

What buyers determine

Buyers are confirming they’re buying a real agency with dependable cash flow, not a set of client invoices held together by you firefighting every week. They also want to see whether profit holds as revenue grows, or whether more clients just create more unbilled hours, revisions, and contractor creep.

How to prepare

  • Split revenue by service line and tie direct labor to each line (employees and contractors).
  • Write out owner add-backs in plain English and attach proof.
  • Prepare monthly P&Ls for the last 24 months and a simple revenue bridge (new, churned, expanded).
  • Tie reported revenue to bank deposits and document billing timing (retainers, onboarding fees, percent-of-spend).
Great answer
We have monthly P&Ls for the last 24 months and a bridge that shows new clients, churn, and expansions by month. Paid media management is 62% of revenue at about 55% gross margin, SEO is 21% at about 48%, and creative is 17% at about 35% because we use a small bench of repeat contractors. Here are the owner add-backs with receipts and a short note on why each one won’t exist post-close.
Good answer
We have solid P&Ls, and we can explain which services tend to make money, but we haven’t cleanly tied contractor costs and margin to each service line yet.
Red flag
Our accountant can pull something later. We don’t really track service profitability. Profit is whatever is left at the end of the month.
How Rejigg helps:Rejigg’s QuickBooks integration and built-in data room let you share monthly financials, add-backs, and service-line breakdowns without emailing spreadsheets around.
Who owns the ad accounts, pixels, and analytics access—and can we access them on day one?
Deal-critical
Platform Access

What buyers determine

This is a transferability check. Buyers want to know they can run campaigns and reporting on day one without chasing logins, getting blocked by billing permissions, or finding that key access lives under a personal email or a freelancer who is no longer around.

How to prepare

  • Build an access inventory for top clients: ad accounts, business managers, GA4 (Google Analytics 4), Tag Manager, Shopify, email/SMS, and call tracking.
  • Document admin roles, billing ownership, and what happens at termination for client-owned setups.
  • Standardize onboarding and offboarding steps for access, including permission cleanup.
  • Fix obvious issues: personal emails, unclear admins, orphaned pixels, and undocumented dashboards.
Great answer
For each of our top 15 clients, we have a one-page access map that shows who owns Google Ads and Meta, who has admin rights, how billing is set up, and what gets transferred if the relationship ends. Larger brands are client-owned, and we sit in as admins. Smaller clients are mixed, and we can show the exact exceptions plus our handoff checklist so access does not become a day-one fire drill.
Good answer
Most accounts are client-owned, and we have access, but we haven’t documented it client by client. A couple of older accounts still sit under legacy logins.
Red flag
We just have the logins. Some things are under my personal email. We’ll sort out access after closing.
How Rejigg helps:Rejigg lets you share an NDA-protected access map in the data room and control exactly which buyers see client-by-client platform details and when.
What happens to revenue when performance dips for 60 days?
Deal-critical
Client Stickiness

What buyers determine

Buyers are trying to predict retention when results get choppy, which happens in paid media, SEO, and tracking-heavy accounts. In agencies, churn often shows up as paused spend, reduced scope, or clients moving work in-house, so buyers want the real reasons behind renewals, contractions, and exits.

How to prepare

  • Summarize the last 12–24 months of churn, pauses, contractions, and expansions with reasons.
  • Pull client tenure by account and flag which clients are 12+ months.
  • Keep a simple “client saves” log showing what you changed when accounts were at risk.
  • Document reporting cadence and the escalation path for bad months.
Great answer
Over the last 24 months, we lost 6 clients out of 38 active. Two brought marketing in-house, one had a cash crunch, and three were performance-related during a tracking change that temporarily broke conversion quality. Here’s our tenure-by-client list and a save log showing the changes that kept five other at-risk accounts, including a reporting reset and a creative refresh cadence that stabilized CPA within 3–4 weeks.
Good answer
We can talk through who left and why, and our average tenure is solid. We just haven’t summarized it cleanly or tracked saves consistently.
Red flag
Churn is normal. When clients leave, they usually just don’t get it. We don’t track it beyond revenue.
How Rejigg helps:Rejigg’s deal workspace helps you package churn and expansion in one place so buyer questions stay focused and don’t turn into endless follow-ups.
What does the founder still do that clients would notice?
Deal-critical
Owner Dependence

What buyers determine

Buyers are looking for founder-driven work that could trigger churn after close. In digital marketing agencies, the hidden dependencies are usually strategy on the hardest accounts, closing most new sales, or being the only person who can explain results when attribution gets messy and clients start pushing back.

How to prepare

  • List the founder’s weekly and monthly responsibilities (strategy, QBRs (Quarterly Business Reviews), sales calls, pricing approvals, saves).
  • Assign each responsibility to a named person and set a handoff timeline.
  • Build a coverage plan for top-risk accounts with joint calls and clear escalation.
  • Organize repeatable artifacts: onboarding checklist, 90-day plan, optimization cadence, and tracking-issue playbook.
Great answer
Today, I do strategy review on 4 accounts, and I join two QBRs per quarter. Account leads run weekly updates, and our paid media lead owns day-to-day decisions and QA. We have a 60-day transition plan that moves me off client calls except for two named accounts, with joint calls and documented notes so the new owner can step in cleanly.
Good answer
I’m still the main point person on a few clients, and I help close deals. We have strong account leads, and I can step back with a defined overlap period.
Red flag
Clients expect me on the calls. The strategy is mostly in my head. I can stay around as long as needed.
How Rejigg helps:Rejigg supports direct owner-to-buyer messaging plus scheduling and video calls so you can plan the transition early without a middleman.
Where is gross margin actually made: paid media, SEO, creative, or web—and where does scope creep hit you?
Deal-critical
Margin Discipline

What buyers determine

Buyers are checking whether growth improves profit or just increases workload. Many agencies have one profitable core service and a bunch of “included” extras, so buyers test whether your pricing matches real delivery hours, revision cycles, and account management time.

How to prepare

  • Break down revenue and direct labor by service line and by top 10 clients.
  • Write scoping boundaries: revision limits, turnaround times, and change-order triggers.
  • Show staffing ratios and capacity planning (accounts per strategist, creative bandwidth).
  • List your common margin leaks and how you catch them early.
Great answer
Paid media management drives margin for us, and we keep it healthy by scoping creative as add-ons with clear revision limits. Here are the top 10 clients with service mix, estimated delivery hours, and the boundary rules we enforce, including a change-order trigger when landing page work expands. We can show two real examples where we re-scoped accounts, protected margin, and kept the relationship.
Good answer
We know which services tend to be higher margin, and we try to hold scope. We haven’t quantified it well by client, and we still have a few legacy retainers that are too “everything included.”
Red flag
We don’t really do change orders. We just take care of clients. Profit depends on how busy the team is that month.
How Rejigg helps:Rejigg’s data room lets you share service-line economics, sample scopes, and pricing policies so buyers can underwrite margin with fewer assumptions.
Are your results real, and do clients agree with the measurement?
Important
Measurement Trust

What buyers determine

Buyers know attribution is imperfect, especially with consent changes, iOS privacy, and tracking gaps. They are looking for reporting that is consistent, explainable, and accepted by clients so a new owner can avoid fee disputes and handle performance swings without re-arguing definitions every month.

How to prepare

  • Standardize reporting definitions and document where each number comes from.
  • Save example reporting packs and dashboards for representative clients.
  • Write a “when data breaks” playbook with owners for each fix.
  • Document onboarding expectation-setting: timelines, what you control, and what you don’t.
Great answer
We use a standard monthly reporting pack, and we define leads and revenue the same way across clients unless there’s a written exception. When platform numbers don’t match the CRM or Shopify, we document the gap and show both views so the conversation stays grounded. Here are three example dashboards plus our tracking-issue checklist and who owns each fix.
Good answer
We have dashboards, and we can explain the main metrics, but definitions vary by client. A couple of reporting setups are only understood by one person.
Red flag
We use whatever Meta and Google show. If the client disagrees, that’s their CRM problem.
How Rejigg helps:Rejigg’s secure data room lets you share sample dashboards, reporting definitions, and tracking playbooks under NDA so buyers can validate measurement without touching live systems.
What happens to performance if your best media buyer or strategist leaves?
Important
Team Coverage

What buyers determine

Buyers are evaluating delivery continuity and quality control. In paid media and SEO, one person’s judgment can prevent expensive mistakes, so buyers look for backup coverage, reasonable account loads, and clear review steps for contractors or offshore execution.

How to prepare

  • Map key roles by name to client portfolios and responsibilities.
  • Document backup coverage and escalation for each key role.
  • Summarize contractor use, review steps, and work-product ownership terms.
  • Show capacity: accounts per strategist and how you handle spikes.
Great answer
Our paid media lead sets strategy and handles QA across accounts, and every strategist has a named backup who can step in within 24 hours. We cap portfolios at 8 accounts per strategist unless there is dedicated support. Contractors handle design production, but every launch goes through an internal checklist and final approval so quality doesn’t hinge on a single freelancer.
Good answer
We have strong people, and we could cover gaps, but it’s informal. We haven’t written down backup ownership by client.
Red flag
If our top strategist left, results would probably drop for a while. We’d hire someone quickly.
How Rejigg helps:Rejigg helps you present your org chart and coverage plan in one place so buyers can underwrite continuity.
Are client contracts and scopes written the way you actually deliver?
Important
Contracts & Scope

What buyers determine

Buyers want paperwork that matches reality and limits unpaid work. They also look for practical risks that show up in agencies: month-to-month terms, vague deliverables, unclear creative ownership, and easy cancellation language that can increase churn during a transition.

How to prepare

  • Collect templates and a few representative signed agreements.
  • List legacy clients on loose terms and plan to tighten scope at renewal.
  • Clarify work product ownership, notice periods, and what happens during rebuild phases.
  • Document your change-order process and how pricing changes when scope expands.
Great answer
Here are our current templates and three signed examples. Scopes spell out deliverables, revision limits, and a written change-order trigger so “quick favors” don’t turn into permanent scope. We have 6 legacy clients on older agreements, and we have a plan to migrate them over the next two quarters at renewal.
Good answer
We have contracts, but scopes vary. Some long-term clients are on older agreements that don’t reflect how we deliver today.
Red flag
Most clients don’t care about contracts. We handle things in Slack and bill monthly.
How Rejigg helps:Rejigg’s data room keeps contracts, scopes, and templates organized under NDA so diligence doesn’t turn into an email scavenger hunt.
How exposed are you to platform policy changes and channel concentration?
Good to have
Platform Risk

What buyers determine

Buyers are looking for fragility. If a major platform changes policies, tracking, or approvals, they want to know whether your client base stays calm and your team has a repeatable response. A specialist agency can still be a great deal, but buyers want evidence you can handle disruptions without the accounts unraveling.

How to prepare

  • Break down revenue by channel and offer type (Meta, Google, SEO, email, analytics, creative, and web).
  • Write up 2–3 real disruption examples and how you communicated with clients.
  • Store internal playbooks for common issues like disapprovals, suspensions, and tracking changes.
  • Show how you diversify within your niche (more channels, more offers, or more verticals).
Great answer
Meta is 58% of our revenue, and Google is 22%, and we’re transparent about that concentration. Here are two cases where tracking changes affected performance, and we retained accounts by adjusting measurement, tightening creative testing cadence, and getting ahead of client communication. We also use an escalation checklist for disapprovals and suspensions so response is consistent across the team.
Good answer
We’re heavier on one platform, but we’ve adapted to changes before. We just haven’t documented the process cleanly.
Red flag
Platform changes haven’t really impacted us. If something happens, we’ll deal with it then.
How Rejigg helps:Rejigg lets you share channel mix, case studies, and playbooks next to your financials so buyers can price platform exposure realistically.
Is your growth coming from referrals—or a channel you can scale?
Good to have
Lead Engine

What buyers determine

Buyers want repeatable new business that does not depend on the founder’s personal network. Referral-heavy agencies can be very healthy, but buyers usually discount growth when lead flow depends on one partner, one conference circuit, or one person’s LinkedIn presence.

How to prepare

  • List lead sources from the last 12 months and estimate the percentage from each.
  • Document your sales process and typical timeline from discovery to close.
  • Summarize the last 10–20 wins with lead source and the reason you won.
  • List the top reasons you lose deals and what you changed as a result.
Great answer
Last year, 41% of leads came from two partner channels, 33% from referrals, 18% from content, and the rest from outbound. Our typical sales cycle is 21–35 days, and we can show conversion rates from discovery to proposal to close. Here are the last 15 wins with source and why we won, plus the two most common loss reasons and what we did to address them.
Good answer
Most growth comes from referrals and a couple of partners, and we can describe the sales process. We haven’t tracked sources and win reasons consistently.
Red flag
Leads show up because we do good work. We don’t really have a sales process.
How Rejigg helps:Rejigg connects you with pre-vetted buyers and keeps conversations and offers organized so you can run a broker-free process end to end.

Straight from buyer evaluations

“Over half the revenue was on monthly retainer contracts, and the average client had been around for more than three years. That kind of loyalty in digital marketing is exactly what I was looking for.”
Client LoyaltyBuyer impressed by client retention at a digital marketing agency
“The senior strategist and the account director both had five-plus years with the company and ran client check-ins without the founder in the room. That told me the client relationships would hold up after the sale.”
Strong TeamBuyer reviewing team strength at a digital marketing firm
“They'd built a real specialty in one industry with success stories and measurable results for every campaign. Clients weren't shopping around on price because the agency had already proved its worth.”
Industry ExpertiseBuyer analyzing an industry-focused digital marketing agency
“The workflow for delivering client work was fully documented, from the first meeting to final reporting. Every project ran through the same system with clear ownership at each step. That kind of organization is rare in agencies this size.”
Organized SystemsBuyer reviewing operations at a digital marketing company
“What got me was the mix of ad management and creative services under one roof. The ad side keeps clients engaged, and the creative side keeps profits healthy. It's a well-balanced revenue mix.”
Balanced ServicesBuyer evaluating a full-service digital marketing agency

How buyers value this type of business

Where you land in that range depends on how much of your revenue comes from monthly retainers, whether your clients are spread out or concentrated in a few big accounts, and whether your team handles things without you.

3x–8x
annual profit
Depending on client retention, team, and how much runs without you

What drives a premium

  • Clients on monthly retainers
    Retainer contracts where clients pay month after month give buyers confidence in steady, predictable income.
  • No single client makes or breaks you
    When your revenue is spread across many clients, buyers feel safe knowing one departure won't hurt the business.
  • A team that manages client relationships
    Account managers who run client meetings and handle renewals on their own show buyers the relationships don't depend on you.
  • A clear process for how work gets done
    When your team follows a documented process from start to finish, buyers can see the business will keep running the same way after you leave.

Common add-backs

Your salary above what you'd pay someone to manage the businessSoftware subscriptions used for personal projects or side venturesConference trips and sponsorships that were more for networking than client workFamily members on payroll whose roles won't continue after the sale

What the process looks like

5–8 months from listing to closemedian 201 days across closed deals
  1. 1
    Listing
    The day your business goes live on Rejigg.
  2. 2
    First messageMedian: 4 days later
    A buyer requests a conversation by sending a first pitch.
  3. 3
    First callMedian: 7 days later
    Your first completed call with a buyer to answer questions about your business.
  4. 4
    Letter of intentMedian: 59 days later
    A buyer submits an LOI and you choose to accept, decline, or negotiate.
  5. 5
    Deal closeMedian: 89 days later
    Assuming all is well in due diligence, you close the deal.
See the data behind this timeline in the 2026 Insight Report
Typical buyer types
Larger agencies looking to add your industry expertise or reach new marketsFirst-time buyers with corporate marketing experience who want a business with steady monthly revenueCompanies in web development, PR, or branding that want to add digital marketing to what they offerMarketing services companies looking to grow through acquisitions

Common questions about selling a Digital Marketing business

A digital marketing agency is usually priced off a multiple of the owner’s true annual profit, after backing out one-time or personal expenses that won’t exist for a buyer. Value tends to move up when retention is strong, margins hold by service line, and results don’t rely on the founder. You can get a quick range with Rejigg’s <a href="/valuation" style="color: #1d4d05; font-weight: 600;">free valuation calculator</a>, which uses real transaction multiples and agency-style add-backs.
No. Brokers often charge 5–10% of the sale price for packaging, buyer outreach, and process management that you can run yourself with the right tools. Rejigg gives you access to pre-vetted buyers, digital NDAs, a secure data room, direct messaging, and offer tracking, and it’s free for sellers. Start with the <a href="/owners/owners-guide/prepare-to-sell-your-business" style="color: #1d4d05; font-weight: 600;">preparation guide</a> to get your agency ready to share under NDA.
Many agency deals take 45–90 days from the first serious buyer call to a signed deal, then a few more weeks to close depending on financing and how deep diligence goes. Timing improves when your financials are clean, platform access is documented client by client, and churn has a clear explanation. Rejigg keeps NDAs, documents, and buyer questions in one place so the process doesn’t stall in email threads.
Often, yes, if the agency has stable cash flow that can cover loan payments and the buyer can show they can operate the business. Lenders look closely at retention, big-client dependence, and whether revenue really behaves like recurring retainers or is effectively month-to-month. You can model payments and down payment scenarios with Rejigg’s <a href="/sba-calculator" style="color: #1d4d05; font-weight: 600;">SBA loan calculator</a> so financing is discussed in real numbers early.
Most buyers ask for 24–36 months of profit-and-loss statements, a recent balance sheet, tax returns, and a client roster that ties revenue to each account. For agencies, they also want service-line margins, contractor spend, and proof of billing and collections for retainers and onboarding fees. Rejigg’s <a href="/owners/owners-guide/due-diligence-and-closing" style="color: #1d4d05; font-weight: 600;">due diligence checklist</a> shows what to prepare, and the Rejigg data room keeps sharing controlled and trackable.
An earnout pays you additional money after closing if the agency hits agreed targets, often tied to retained revenue or profit over a set period. They show up in agency deals when a buyer is nervous about post-close churn or founder-led accounts. If you consider one, keep the math simple and write down the exact definition of the metrics so reporting changes don’t rewrite the deal. Rejigg’s offer comparison dashboard helps you compare earnouts alongside cash-at-close and timelines.
Seller financing means you take part of the purchase price over time, paid monthly, similar to you making a loan to the buyer. It’s common in marketing agency deals because it can help a buyer close while giving you a way to support price when retention is the main concern. Terms should match the actual churn risk and include clear protections if payments stop. Rejigg helps you compare seller-financed offers side by side in the deal terms dashboard.
Many smaller agency deals are asset sales, where the buyer purchases contracts and business assets instead of your legal entity. Buyers like that because it can limit unknown liabilities, while some sellers prefer a stock sale for simplicity and possible tax benefits. The best structure depends on your entity, your contracts, and your tax situation, so pull in a deal-experienced CPA and attorney early. Rejigg’s <a href="/owners/owners-guide/negotiate-a-deal" style="color: #1d4d05; font-weight: 600;">negotiation guide</a> walks through the trade-offs in plain English.
When one client makes up a big share of revenue, buyers price in the risk that one cancellation can change profit overnight. In agencies, concentration also shows up as one relationship holder or one specialist who runs the whole account, even if client count looks fine. A strong prep step is a revenue-by-client view that includes tenure and service mix for the top accounts. Rejigg’s data room makes it easy to share a clean client roster under NDA without emailing sensitive details.
Usually, the buyer wants contracts assigned to the new entity or re-signed, depending on what the agreement allows. Some agency contracts restrict assignment or require client consent if the business changes hands, which can matter during a transition. Before going to market, identify which clients have signed agreements and which are effectively month-to-month on invoices. Keeping signed contracts and templates in Rejigg’s data room helps diligence move quickly when buyers ask for the exact signed version.
Most buyers ask for a non-compete and a non-solicit so you don’t start a new agency and pull clients or staff back right after closing. Reasonable terms are specific about time, geography, and services, and they match what you actually did in the business. Overly broad language can slow a deal and create bad blood. Rejigg keeps deal terms and draft documents organized in one workspace so you and your attorney can iterate quickly.
Run the sale in phases. Share a light overview first, then only share client names, contracts, and platform access details after a signed NDA and clear buyer intent. That reduces the risk of spooking clients and team members and helps avoid competitors fishing for information. Rejigg helps because buyers are pre-vetted, NDAs are signed digitally, and you control who sees what in the secure data room, with all messaging kept in one thread.
An NDA-ready data room usually includes clean financials, a client roster with start dates and service lines, a churn and expansion summary, and your pricing and scoping templates. For digital marketing agencies, add platform access notes, sample reporting packs, and an org chart that shows who owns which accounts. Buyers move faster when “second call” questions are answered without scrambling. Rejigg’s built-in data room is designed for controlled, trackable sharing.
Agencies often have prepaid retainers, mid-month billing cycles, and work that is partially delivered when the deal closes. Most deals include a working capital adjustment, which is a true-up so the business has enough cash and near-term assets to operate right after closing. The practical prep is documenting billing timing, prepaid amounts, and payables like contractor invoices. Rejigg’s <a href="/owners/owners-guide/due-diligence-and-closing" style="color: #1d4d05; font-weight: 600;">due diligence checklist</a> covers how to package this cleanly.
Add-backs are expenses in the business that a buyer likely won’t keep, so they help show true ongoing profit. In agencies, common add-backs include one-time legal bills, personal travel, personal software, above-market owner pay, and non-recurring contractor costs tied to a one-off project. Buyers will want proof, especially when add-backs are a meaningful share of profit. Rejigg’s <a href="/valuation" style="color: #1d4d05; font-weight: 600;">valuation calculator</a> is built to present add-backs in a buyer-readable way.
Taxes depend on your deal structure, your entity type, and how the purchase price is allocated across items like goodwill and customer relationships. Agencies usually have limited hard assets, so allocation can matter more than owners expect. Talk to a CPA before you accept terms because tax planning can change what you negotiate for. Use Rejigg to keep drafts and term comparisons organized, then have your CPA model outcomes once you have a serious LOI.
A typical transition is 30–90 days of structured overlap, and it can run longer when the founder is still the main relationship holder for top accounts. Buyers usually want client introductions, access and reporting handoff, and one full cycle of renewals and monthly performance reviews. Transitions go smoother when they are planned account by account with clear meeting cadence and decision rights. Rejigg’s <a href="/owners/owners-guide/transitioning-after-the-sale" style="color: #1d4d05; font-weight: 600;">transition planning guide</a> helps you set expectations in writing.
A contractor-heavy or offshore model can work fine if you can show control and consistency. Buyers will look for quality checks, confidentiality terms, and clear ownership of work product, plus a backup plan if a key freelancer disappears mid-campaign or mid-creative sprint. Have signed contractor agreements ready and document your review process with a couple of real examples. Rejigg’s data room helps you share the contractor model and controls under NDA without exposing sensitive details broadly.
Start by pulling together your financial records and making a list of your clients with how long they've been with you. List on <a href="/" style="color: #1d4d05; font-weight: 600;">Rejigg</a> where buyers are actively looking for digital marketing companies. You'll talk directly with buyers, negotiate terms, and handle the process without paying a broker.
Most digital marketing agencies sell for 3 to 8 times their annual profit. Where you land depends on how much revenue is on monthly retainers, how spread out your client base is, and how much the business runs without you. Try <a href="/" style="color: #1d4d05; font-weight: 600;">Rejigg</a>'s <a href="/valuation" style="color: #1d4d05; font-weight: 600;">free valuation calculator</a> for a starting estimate.
Three to six months is typical when your financials and client list are organized. The main things that slow deals down are messy books, informal agreements with contractors, and situations where the founder still manages every major client. Getting these things tidy before you start saves a lot of time.
No. Brokers charge 5 to 10 percent of the sale price. <a href="/" style="color: #1d4d05; font-weight: 600;">Rejigg</a> gives you buyer vetting, secure document sharing, and direct messaging with qualified buyers. <a href="/owners/schedule-consultation-call" style="color: #1d4d05; font-weight: 600;">Schedule a free consultation</a> to see how the process works.
Buyers want to see clients who stick around, steady monthly revenue from retainers, a team that manages accounts without the founder, and a clear process for how work gets done. Clean financials and a spread-out client base also help. Agencies where the owner is the main salesperson and handles every big client get lower offers.
It can affect your valuation. If one client makes up more than 20 to 25 percent of your revenue, buyers may worry about losing that income. Before listing, try to make sure other team members manage your biggest accounts so the relationship isn't all about you. Showing how long your top clients have been with you and how loyal they are helps too. <a href="/owners/schedule-consultation-call" style="color: #1d4d05; font-weight: 600;">Talk to Rejigg</a> about positioning your client mix.
In most successful deals, buyers want your key people to stay because they are the ones doing the work and managing the client relationships. Expect conversations about keeping salaries the same, defining roles clearly, and possibly offering bonuses to keep senior people through the transition. Having a list of your team with their roles and tenure ready before buyer conversations helps.
Buyers care less about where the work gets done and more about whether the setup is reliable and well-organized. If you use contractors or offshore talent, just make sure you have clear agreements in place and a consistent process for quality. Agencies that can show reliable delivery with a flexible team often do well because of the profit advantage.

Ready to see what your business is worth?

Share a few details and get an honest valuation. No pressure, no commitment.

Schedule a callLearn how it works