The questions buyers ask in your industry

Every industry page is built from real buyer-seller conversations on Rejigg. See exactly what buyers evaluate, what great answers look like, and how to prepare before your first call.

Advertising9 topics

“How much of your revenue is pass-through media vs real agency fees?”

Analytics9 topics

“Where does your data come from, and what rights do you actually have?”

Artificial Intelligence9 topics

“For every major data source, what’s the permission that allows training and ongoing use?”

Auditing9 topics

“What’s the real client run-off after a partner exits?”

Automotive Manufacturing9 topics

“Can you break revenue down by platform, program, and part family?”

Aviation Services9 topics

“Will the approvals survive a change of ownership, or do we need a reissue?”

Bars & Nightclubs9 topics

“Can the liquor license transfer, and what’s the timeline?”

Beverage Retail9 topics

“Are your POS margins real after promos, comps, and shrink?”

Brand Management9 topics

“Can clients stay if the founder stops being the face?”

Brick-and-Mortar Retail10 topics

“Can I take over the lease without a fight, and what happens to rent next?”

Broadcasting9 topics

“What exactly are you selling: a license, facilities, or just a brand and contracts?”

“Where does your gross profit actually come from, by customer, by lane, by mode?”

Chemical Manufacturing9 topics

“Can your permits and EHS program support the buyer’s plan?”

Cleaning Services8 topics

“Can you show clean financials that tie out to jobs, payroll, and bank deposits?”

Cloud Services10 topics

“Where does gross margin actually come from: cloud spend control or labor?”

Cloud Software10 topics

“What counts as ARR in your reporting, and can you tie it back to your billing system?”

Commercial Construction10 topics

“Show me your WIP schedule. Where have margins moved, and why?”

Commercial Goods Retail10 topics

“What’s really driving gross margin, and where does it leak?”

Consulting Services10 topics

“Do your projects make money by design—or by luck?”

Consumer Goods Retail10 topics

“What are your real SKU-level margins after ads, fees, and returns?”

Crop Production9 topics

“Which acres are owned versus leased, how long do leases run, and whether they can transfer after a change in control?”

Customer Relationship Management9 topics

“What part of the CRM stack do you actually own?”

Cybersecurity9 topics

“Which customers rely on you for 24/7 coverage, and what are the service promises?”

Defense10 topics

“Which contracts require novation or customer consent, and what does that do to the close timeline?”

Dentistry9 topics

“Can you walk through last month’s production to collections?”

Digital Marketing10 topics

“Can you show clean financials and where profit is actually coming from?”

Digital Media9 topics

“Are your revenue numbers real, or are they one dashboard screenshot away from changing?”

EMR & Health Tech9 topics

“Can you pass a hospital or state vendor security review without heroics?”

Ecommerce9 topics

“Can you show contribution margin by channel and SKU, not just gross margin?”

Electrical Services9 topics

“Who can pull permits the week after closing?”

Electrical Utilities9 topics

“Can you show clean financials and reconcile EBITDA to what really happened in the field (storm costs, riders/trackers, and true pass-throughs)?”

Electronics Manufacturing9 topics

“Can you explain margin the way the shop floor experiences it, from quote to ship, including rework, scrap, expedites, and RMAs?”

Engineering Services9 topics

“Who can be in responsible charge after close—by state and discipline?”

Event Planning9 topics

“How much of your 'revenue' is pass-through, and what’s the real gross profit?”

Fashion9 topics

“How much of your inventory is future revenue vs. future markdowns?”

FinTech10 topics

““Show me the money flow.” Where do you sit in the flow of funds, and what do you actually touch?”

Fishing, Hunting, Trapping9 topics

“What licenses, tags, permits, or registrations does the operation rely on, and whose name are they in—and can they transfer on a change of ownership?”

Food Service & Catering9 topics

“Can you show clean books and explain what’s real profit versus deposits and pass-through items?”

Forestry & Logging10 topics

“How does cash actually move through the business in a normal month, and where does it get tight?”

Gaming & Interactive Media10 topics

“Who actually owns the game code, art, audio, and tools?”

“Can you prove your earnings are real after maintenance capex, downtime, and owner add-backs?”

HVAC Services9 topics

“Can the business legally operate and pull permits without you?”

Heavy Industrial Construction9 topics

“How accurate is your WIP, and who signs off on percent complete?”

Higher Education9 topics

“Can you walk me through your numbers in a way that matches how the business actually runs across the academic year?”

Home & Garden Retail9 topics

“Can you show clean financials for a normal year, plus what was a one-off boom year vs. what’s repeatable?”

Hospitals And Clinics9 topics

“If a buyer changes ownership, what happens to licensure, accreditation, and what you can legally operate on Day 1?”

Hotels & Lodging9 topics

“How does the property perform on the scoreboard: occupancy, ADR, and RevPAR—and how do you compare to the comp set?”

Human Resources9 topics

“Are you an HR advisor, a staffing shop, or a PEO (Professional Employer Organization) in disguise?”

IT Consulting9 topics

“Can you break out services margin vs. pass-through tools, licenses, cloud spend, and reimbursables?”

Insurance10 topics

“How do you define retention (policies, households, or commission dollars), and can you show it by line and carrier?”

Investment Services9 topics

“How will clients legally and practically move after close?”

Irrigation Services10 topics

“Can you break down revenue and believable margins by job type: startups, winterizations, repairs, upgrades, and installs (even if job costing isn’t perfect)?”

Land Management9 topics

“How does cash move in this business: deposits, change orders, and slow-paying customers?”

Landscaping Services9 topics

“Can you show clean financials with believable add-backs and can a lender underwrite this?”

Legal Services10 topics

“Are we even allowed to buy this the way you’re selling it?”

Lending9 topics

“Can the deal legally happen: change-of-control, ownership limits, and program dependencies?”

Livestock Production & Care9 topics

“Can you walk me through the last 24 months of performance and financials, and what changed when the numbers moved?”

Machinery Manufacturing9 topics

“Are your job costs trustworthy, or are they “close enough”?”

Managed Services9 topics

“Can you show me your agreement list, and do the contracts actually survive a change of ownership?”

Medical Devices10 topics

“Can this product legally be sold the way it’s being marketed?”

Mental Health10 topics

“Walk me from sessions delivered to cash in the bank.”

Metal Manufacturing9 topics

“Can you show clean financials that tie back to what’s happening on the floor?”

Mining10 topics

“Are the reported tonnes accurate, and how long can this site sustain its current production rate?”

Music & Audio Production9 topics

“Can you show clean financials that tie to bookings and invoices, or is it mostly “we’re always busy”?”

News & Journalism9 topics

“Where does revenue really come from: sponsors, subscriptions, print, classifieds, events, or services?”

Nursing & Residential Care9 topics

“What does your census look like by day, not just “average occupancy”?”

Passenger Transportation10 topics

“Can you map trip volume to collected cash by payer, and explain add-backs like an operator (not just a spreadsheet)?”

Personal Services10 topics

“Do your numbers tie out, and can you show clean financials without hand-waving?”

Pet Services & Veterinarians10 topics

“Can you walk me through the financials in a way that matches how the business actually runs, like capacity, pricing, and what staffing would cost without you?”

Pharmaceuticals & Biotech9 topics

“What exactly are you selling: an asset, a platform, or a regulated operation?”

Physical Security Services10 topics

“Can you show clean financials that explain where profit actually comes from: labor, hardware, or service plans?”

Plumbing Services9 topics

“Can you legally operate the day after closing?”

Postal & Courier Services8 topics

“Can the contract actually transfer, and what’s the carrier approval path?”

Power Generation10 topics

“Can you walk me from “MWh produced” to “cash received” without hand-waving?”

Property Management9 topics

“Do you run trust accounting like a grown-up?”

Public Administration9 topics

“How much of next year’s revenue is a continuation vs. a new competition?”

Publishing9 topics

“Can you tie every revenue line to clean books and real contracts or invoices?”

Real Estate Brokerage Services9 topics

“How many agents are truly active, and how much volume comes from the top 10–25 agents?”

Real Estate Finance9 topics

“Can we keep operating through the license and compliance transition?”

Recreation9 topics

“Can you walk me through the financials in a way that matches how this business actually runs (deposits, gift cards, seasonality, and refunds)?”

Residential Construction10 topics

“Can you show profit by job, not by vibe?”

Restaurants9 topics

“Can you show sales from the POS all the way to the bank?”

Retail Services9 topics

“Walk me from POS sales to cash in the bank.”

Retail Technology9 topics

“How exposed are you to POS, payments, and platform shifts?”

Sales Tools9 topics

“What actually causes churn in your product?”

Secondary Education9 topics

“Can you show clean financials that match how districts buy and pay (month-by-month, not just an annual P&L)?”

Security Technology & Hardware10 topics

“Can the buyer legally and practically keep doing the work on day one, and which licenses matter in each jurisdiction?”

Social Services9 topics

“Walk me through your billing cycle from service delivery to payment.”

Software Development9 topics

“Are your margins real, or are you winning work by under-scoping it?”

Specialty Trade Contractors9 topics

“Can you prove your margins by job, including change orders and callbacks?”

Supply Chain Management9 topics

“Can you prove margin by lane, customer, and mode (not just a blended gross profit number)?”

Telecommunications9 topics

“Is your revenue tied to a carrier program, a prime, or your own customer relationships?”

Textile & Apparel Manufacturing9 topics

“Are your margins real after chargebacks, returns, and “below the line” costs?”

Travel & Tourism8 topics

“Can you walk me through the numbers the way an operator would: what you make per trip, how deposits and refunds flow, and what margins look like after commissions?”

Tutoring & Test Prep10 topics

“How do payments work for each segment, and how much revenue is prepaid but not yet delivered?”

Video Production9 topics

“Do you actually own what you’re selling the client?”

Vocational Education9 topics

“Can the school legally keep operating after a change in ownership?”

Warehousing10 topics

“Can you walk me from what happens on the floor to what shows up on the invoice—and then to the bank statement?”

Waste Management10 topics

“Can you show me how the business makes money after disposal, fuel, labor, and overtime, with real backup?”

Water Utilities9 topics

“Who controls your rates, and when is the next rate case or rate adjustment?”

Web Design9 topics

“How do you stop scope creep from eating your profit on fixed-fee work?”